Hello, Spiced Apple Cider
Our Innovation Team has been working overtime and we’re so excited to announce our first seasonal flavor: Spiced Apple Cider! Move over, pumpkin, this fall is all about the apple.
For years, our community of Drifters has asked us to make a Spindrift Apple. But this year we’ve finally done it! We hope you’ll join us in welcoming the 2022 autumnal season in our way: with delicious seasonal fruit – apples – and just the right amount of bubbles.
The real taste of Fall.
Inspired by everyone’s favorite fall activities (and our New England roots), Spiced Apple Cider tastes warm and inviting but also has the same refreshing and endlessly drinkable flavor profile as the other Spindrift flavors you know and love. The recipe is simple: crushed apples, cinnamon spice, and just the right amount of bubbles. Over on the Spiked side, the recipe is the same but with 4% ABV from fermented cane sugar.
“Apples are effortlessly delicious. Crisp, biting, sweet, and amazing in both sweet and savory recipes. We were looking for a way to capture the spirit of apple-picking in a can. Then added hint of cinnamon spice adds complexity and depth, “ said Caitlin Burke, of our Innovation Team. “Personally, I can’t wait for people to try it. This is the first flavor we’ve added spice to - which is an ingredient we’ve been testing for years. It’s all very top secret but let’s just say - innovation is getting even more creative these days. The community keeps asking for more creative flavors from us and we love the challenge. Stay tuned for more. That’s all I can say.”
Your new favorite Fall fling.
“We’re thrilled to launch our first seasonal flavor this fall. People love summer, but fall is everyone’s favorite season. You return home, you appreciate the crisp air, the sights and scents, the opportunity to eat heartier seasonal foods, and spend more time with loved ones. All of that is a perfect backdrop for Spindrift,” said Bill Creelman, founder and CEO of Spindrift. “The Spiced Apple Cider flavor is an exciting lead-in to the holiday season for us. We all remember sharing 750mL bottles of sparkling cider over holiday meals with the family. Our sparkling Spiced Apple Cider is inspired by that same ritual – but with a lighter and more portable twist. It’s a flavor that everyone can enjoy from September through December. We’re especially excited to have a Sparkling and a Spiked version for our community to enjoy.”
Spindrift Spiked Spiced Apple Cider.
It’s a mouthful to say but it’s taste you’ll instantly recognize. If you’re someone who likes hard cider but is looking for something with fewer calories and less sugar, Spiked Spiced Apple Cider is just the thing. It tastes like the real apples in every can but without the heavy or cloyingly sweet (and imposing hangovers) of traditional hard ciders. The hint of cinnamon spice is reminiscent of a cozy fall night in front of the fireplace.
Here’s how to get in on the Limited Release.
“Spiced Apple Cider is here for a good time but not a long time,” said Caitlin. In fact, it’s our first-ever Limited Release flavor. But we hope it’s just the beginning because we love the idea of crafting flavors inspired by specific, salient memories and moments in time. So, if there’s another nostalgic drink you’d like us to Spindrift-ify, send us ideas @drinkspindrift and we’ll be sure to pass them along to Caitlin and our Innovation Team.
Spiked Spiced Apple Cider is now available in select regions in 8-packs of 12 oz cans. If Spiked is available in your state, you can ask your favorite liquor stores to order Spiked Spiced Apple Cider from their beer distributors.
Our Spiced Apple Cider sparkling water (the non-alc version) will be available in early November exclusively here on our website in 24-packs! Since our new innovations are always for our community first, we’re giving away 500 8-packs of Spiced Apple Cider to Drifters before it goes on sale. Want to be the first to try it?
“This lemon Spindrift isn’t horrible.”
— Briana D.
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