Introducing Spindrift® Fuji Apple! A new refreshing, sweet-but-unsweetened, crisp and endlessly drinkable variety of Spindrift is here. 

Like all our flavors, Fuji Apple is proudly made the hard way with real squeezed fruit. When we set out to create a new apple flavor, our Innovation team tasted 18 unique blends of apple juice sourced from orchards throughout the US. They wanted to make sure the new flavor hit all the notes they were looking for: aromatic, floral, juicy, with the right amount of sweetness. With Fuji at the forefront and a careful blend of other apple juices, the team found the deliciousness they were after. We can't wait for you to try it!

“At Spindrift, we believe taste is everything,” said Bill Creelman, Founder and CEO. “This is why using real squeezed fruit is crucial to our process. Fuji apple juice has the most incredible flavor, aroma, and complexity. To honor the fresh taste of the fruit in every batch, we developed a cold chain network that ensures the freshness you enjoy from the tree lasts all the way through the process until it ends up in your can.”

Spindrift® Fuji Apple, like all of our products, is made with real squeezed fruit, not-from-concentrate, and has 0g added sugar. To capture the unique character in Fuji Apple, our team sourced a blend of apple varietals grown in US orchards. The result is a refreshing experience exactly like biting into a freshly-picked apple.  

“Most apple-flavored beverages in the market use apple juice from concentrate,” said Jon Silverman, SVP of Innovation. “With concentrates, you're boiling apples down to a sugary syrup so you can store them for months or years at a time, and in the process, losing the flavor and aroma. Our process for making Spindrift Fuji Apple honors the fruit. These apples are made into juice within weeks of being picked. The difference in taste is remarkable. Each sip is like the first bite of a really good apple: that juicy, crisp snap of sweetness. Fuji is such an enjoyable and refreshing flavor; this will be an everyday Spindrift you’ll keep coming back to.” 

But that's not all. Cranberry Raspberry is coming out of the vault for fall! "CranRas" - as we Drifters call it - has returned in the past few seasons, but this year, it will be even more widely available. You can buy it on our website and in retail nationwide. We love how the return of CranRas has become a tradition - both for us and our community. It's such a rich, juicy flavor that perfectly aligns with fall vibes and on into the holiday season. 

This batch of Cranberry Raspberry is proudly made the hard way, too. In fact, bringing a flavor out of the vault takes just as much work and careful attention as launching a new flavor. Every batch of Spindrift relies on the real squeezed fruit we source from nature and the keen tasting and analyses of our innovation, sensory, and quality teams. Even though we've made CranRas before, this year we still went to great lengths to ensure we delivered on the classic flavor profile Drifters love. Our team tasted and qualified the real squeezed berry juices and purée to ensure the ingredients hit the exact tart, tangy, sweetness. Then we used our carefully-hewn manufacturing process to keep them tasting amazing throughout the production process. A labor of love - and anticipation - we can't wait for long-time fans to welcome this flavor back into their fall & holiday traditions for another year.

Spindrift® Fuji Apple and Cranberry Raspberry are available on our website now! And both will be heading to retailers in a few weeks. Check our store locator to find where it's available near you and be sure to tag us in photos when you find it at @drinkspindrift.