At Spindrift, our mission is to make every beverage a positive force of nature. To us, real ingredients come first and nature gets it right. We owe everything to our planet and the incredible farmers who grow our fruit and make wholesome ingredients accessible to all. Since the very beginning of Spindrift, we’ve given back to the earth by supporting environmental nonprofits through our membership to 1% for the Planet. 

With the recent launch of Spindrift® SODA, we’re proud to announce our support of regenerative agriculture, a growing movement. For us, supporting regenerative agriculture is a way to help offset our impact and improve farms for generations to come. By focusing on healthy soil, the regenerative agriculture movement seeks to help farms, farmers, and our planet. When we learned about the regenerative agriculture movement, we couldn’t wait to learn more and get involved.

That’s why we’re so excited to partner with Kiss the Ground. Kiss the Ground is an audience-supported nonprofit promoting regeneration and healthy soil as a viable solution for our wellness, water, and climate crisis. Since 2013, they’ve inspired millions to participate in the Regenerative Movement through storytelling, education, and partnerships. We’re honored to help further their mission. 

One percent of Spindrift® SODA net sales in 2025 will be donated to Kiss the Ground to help support regenerative agriculture. So you can feel good about sipping our new product line and making a difference.

Check out Kiss The Ground’s online resources to learn much, much more. 

What is regenerative agriculture?

In basic terms: regenerative agriculture is farming that focuses on soil health. But regenerative agriculture includes many practices that vary by region, history, and context, so there’s no single definition.

Here’s how Kiss the Ground explains it: “Regenerative agriculture is a movement that is healing our planet. Regenerative agriculture takes a systems-based, holistic look at the land being stewarded and applies various principles with the goal of making the land more productive and biodiverse over time.”

It’s complex but, simply: healthy soil begets healthy soil.

How do farmers practice regenerative agriculture?

Regenerative agriculture is a vast global movement and there are many ways to implement regenerative practices. As Kiss the Ground says: “Regenerative agriculture practices vary by region, culture, context, and history. […] Most experts would agree that it focuses on improving soil health by moving carbon from our atmosphere back into our soils using a variety of agricultural management practices that work in alignment with natural systems.”  

There are 6 principles of regenerative agriculture:

• Context - understand your goals, environmental factors, culture, and more

• Minimize disturbance e.g. from pesticides, tilling, fertilizers, and more

• Establish & maintain living roots year round

• Keep the soil covered e.g. cover cropping

• Integrate livestock

• Maximize biodiversity 

Is regenerative agriculture a new approach to farming?

While the term may be new to many of us (Kiss the Ground reports that about 6.8% of US adults understand the term), many of the principles and practices are thousands of years old. As Kiss the Ground puts it: “Indigenous cultures have been interacting with nature in a restorative, reciprocal manner for thousands of years.” But now is an incredible time to focus on the practice because “we have the opportunity to blend indigenous wisdom with science and rapidly transform the way we practice agriculture around the globe, creating an abundant future instead of one of scarcity.” 

Why is it so important?

We believe in improving access to wholesome, healthy, real food for all. This all starts by supporting farms and farmers dependent on the very earth they steward - season after season and generation after generation. Today, conventional agriculture practices are often degenerative, negatively impacting the land and contributing to climate change, making a sustainable food system even more challenging to achieve. We need to work together to improve the cycle. Implementing regenerative agriculture practices can help.

As Kiss the Ground shares, “Most people are unaware of the impact agriculture has on our planet. The way we currently grow the majority of our food, fiber, and fuel is damaging our planet’s ecosystem at an alarming rate through loss of topsoil, loss of biodiversity, desertification, habitat destruction, and air and water pollution.

Healthy soil creates a positive feedback loop across the ecosystem. By supporting nature’s natural processes with indigenous wisdom and science, humans have the ability to create soil that increases resiliency and reduces greenhouse gases like carbon dioxide, methane, nitrous oxide, and water vapor. There is even the potential to cool the climate if large enough areas are regenerated.” 

Why is regenerative agriculture especially aligned with Spindrift’s mission?

Our mission is to make every beverage a positive force of nature. As part of that commitment, we're focusing on giving back to the earth – and the farms - that give us so much. For us, supporting the regenerative agriculture movement is a way to help offset our impact and improve farms for generations to come. Regenerative agriculture also aligns with our company ethos of “proudly made the hard way,” because it prioritizes the process, takes time and effort, and prioritizes doing the right things for the right reasons. It’s not an easy way out or a quick fix, it’s a holistic, systems-based solution that can have an incredible impact over time. We’re proud to use our platform and our products to share this cause with our community and increase awareness of the regenerative agriculture movement.

How can everyone support regenerative agriculture?

Here are some ways you can get involved with this incredible movement and learn more about regenerative agriculture:

• Check out Kiss the Ground resources

• Watch ‘Kiss the Ground’ and ‘Common Ground’ streaming globally on Earth Day, April 22, 2025 on Prime Video

• Follow @kisstheground on Instagram and Facebook

• Watch stories by KIiss the Ground on YouTube

• Start composting at home or in your neighborhood

• Support local farmers through donations or CSA farm shares