Our ingredients are simple, but making our product is anything but.
At Spindrift, our focus is quality, real ingredients and creating a delicious product that tastes incredible. To accomplish this, we let real fruit guide us. We believe in being transparent about what goes into our product – and, just as importantly – being transparent with our Drifter community. So we’d like to share a bit more about our Spindrift philosophy and update you on some changes we’re making to our sparkling water lineup.
Real fruit is completely reliant on its environment: nature. When seasons change, temperatures fluctuate, or growing conditions are altered in any way - you can see (and taste) it in the fruit. Farmers and growers are experts in managing these changes, but sometimes factors slide in that are beyond anyone’s control (climate change is a huge one), and the overall yield or quality of that crop can be diminished significantly. We’ve been so fortunate to work with incredible farms (and we have a very hard-working, fruit-sleuthing Operations team) to make all the Spindrift you know and love. But we want to be real with you: maintaining our impeccable quality, producing enough product to stock every shelf, and creating new innovative flavor combinations across all our sparkling water lineup is a challenge. Ultimately, to us, while we love each and every flavor we make - quality, taste, and innovation are the most important goals. And, when it comes to flavor variety, we choose quality over quantity every single time.
Simply put: we always want to produce incredible Spindrift. We’re perfectionists. If anything we make is not incredibly delicious, we don’t put it out in the world. And there are specific times of year when fruit is most flavorful and, well, fruitful. We want the best-tasting fruit and LOTS of it so we can make the best-tasting Spindrift and LOTS of it. Our product follows nature’s lead.
What does this mean for you, dear Drifter? It means our flavor lineup may fluctuate. Our dream is to have every flavor we make available in every store across the country. We’re working toward that dream every day. In the meantime, we are also creating the products you know and love every day – working to keep shelves stocked and inventory ready for you to scoop up and pop into your fridge. It also means that we might have to make difficult decisions as a business. With all that to consider, we recently made the difficult decision to say goodbye to Cucumber, Strawberry, Cranberry Raspberry, and Blackberry. They’re headed to the flavor vault alongside Watermelon and our original Spindrift Soda line.
We understand that this is disappointing. (We hear you. We’re bummed - we honestly love these flavors, too.) But remember it’s not goodbye, it’s see you later. Nothing is permanent and no fruit is ever off the table! We don’t know what the future holds - but we know it will be delicious.
If you’d like to sound-off about your favorite flavors – we hope to one day be able to bring them back out of the vault just for you! Head over to our Flavor Vault survey to make a case for your favorite. And, as always, if you have any questions or thoughts, please feel free to reach out to us directly at: firstname.lastname@example.org.
In the meantime, we will keep pushing the envelope on new flavors and innovations like Blood Orange Tangerine, Spiced Apple Cider, and Spindrift Spiked. In fact, we have some innovation(s) that will be headed your way sooner than you think…
“Convinced @drinkspindrift Lime is what limes would want their seltzer to taste like.”
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