Rollin' Out - New Packaging Design
After many months of designing, rendering, proofing and production (while trying our best to keep our lips sealed) we are proud to officially unveil our brand new package designs! We believe that this new packaging conveys our core mission of “real” while honoring our previous look and feel.
“Spindrift was founded six years ago, on one simple idea: take fresh juice, squeeze it and make the single best sparkling beverage possible,” said Bill Creelman, our CEO and Founder. “We were the first to directly challenge the market with fresh ingredients and with so much evolution in category, it is now more important than ever to communicate our unique use of real fruit in our package design.”
The new design illustrates exactly what makes us different—real fruit in every beverage. The visual artistry on the new labels puts fruit at the forefront of the packaging, with beautifully rendered watercolors against a pure white backdrop, as well as utilizing the colors of the real squeezed fruits. The message is simple – real fruit + bubbles + water.
“The sparkling water space is full of confusing concoctions and devoid of real. People have 45 seconds to choose their beverage while looking at a wall of options, and we are excited to have such a simple proposition,” said Strick Walker, our Chief Marketing Officer “The new design simplifies the process so that consumers can immediately understand what’s inside the package.”
The new look is set to roll out to stores and foodservice partners beginning in August!
“This lemon Spindrift isn’t horrible.”
— Briana D.
Get really real with us @drinkspindrift