Spindrift Becomes the Only Beverage Brand Verified as Non-Ultraprocessed by the Non-GMO Project
We are proud to share that we are now the only beverage brand verified under the Non-Ultraprocessed Food (Non-UPF) Verified Standard! As of today, ALL Spindrift products are verified according to the new standards. To us, this certification reaffirms our long-time commitment to our craft and our real-ingredient mission. We are especially thrilled to stand alongside fellow leaders and innovators in this space to raise the bar in the food & beverage industry for the benefit of the consumers we serve every day.
The Non-UPF Verified Standard brings long-needed visibility into how food and beverages are made, addressing a transparency gap in today’s marketplace. Developed by the Non-GMO Project, the standard sets clear limits on industrial additives and high-impact processing, prioritizing formulations that preserve the structure and function of real food.
During even the earliest days of Spindrift, we saw ourselves as stewards of the incredible taste and quality of real squeezed fruit. As we created our products, we aimed to keep that fruit as delicious and true-to-nature as possible. Over the years, we've gone to great lengths to hone our manufacturing process to honor the best-tasting fruit we carefully sourced from farms worldwide. As a team, we intentionally prioritized innovation, challenging ourselves to craft incredible products always made with carefully-handled real squeezed fruit. We held true to our simple and real ingredients list, sparkling water, real squeezed fruit and no added sugars. . We did this because, to us, it was the right thing. Long before public awareness rose around the health risks of ultra processed foods and beverages. Today, it's incredibly fulfilling to know our hard work has paid off, as consumers' awareness and industry standards have sought a path forward: innovating without ultra processing. And recognizing foods and beverages that make deliberate choices to avoid ultra processing.
We're proud stand as leaders in this conversation as consumers look for less processed options, transparency around how beverages are made matters more than ever.
A huge thank you to the Non-GMO Project for developing a standard that helps shoppers navigate better-for-you products. We’re proud to help set a higher bar for ingredient integrity and how great beverages can be.
“Convinced @drinkspindrift Lime is what limes would want their seltzer to taste like.”
Zach C.
And we’re still just getting started. Join us in challenging people's expectations.