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The Same Spindrift You Love, Now With Refreshed Packaging

The Same Spindrift You Love, Now With Refreshed Packaging

Every Spindrift is proudly made the hard way with real squeezed fruit. We believe the best flavors come straight from the earth, and we go to great lengths to honor them. Since the very beginning of Spindrift, real squeezed fruit has always meant prioritizing using as much of the fruit as possible: the juice, rind, pith, pulp, and oils.  

You may have noticed our updated packaging! As part of our latest refresh, we’ve updated the designs and added more specificity and details about the fruit in our recipes. That means describing each aspect of the fruit with even more clarity and accuracy. We are excited to roll out this update because it reinforces who we are and what we're made of.

This is not a formula or recipe change. Our Spindrift recipes are exactly as you remember, this is just a packaging update to more clearly reflect what’s inside each can 

The same real fruit you’ve always known and loved is still inside. As our product portfolio grows to include a wider variety of fruits and even some non-fruit ingredients like mint and vanilla, it’s important that we describe every component clearly and precisely, highlighting ingredients like “lime extract (from limes)” alongside juice and puree. 

Nothing inside the can has changed — just how we describe our ingredients.  

 

What is changing with Spindrift Sparkling Water labels?   
The new label highlights what’s in our products more clearly — especially our use of real squeezed fruit in the form of juice and fruit extracts. Additionally, while our formulation itself has not changed, we adjusted the method of calculating juice percentages.  

Why was the juice percentage higher before if the formulation has not changed? 

Our formula hasn’t changed, and there is still the same amount of real squeezed juice as always. This is reflected in our unrounded calorie count, which remains unchanged.

There are also different methods for calculating juice percentage: one for juice from that has been reconstituted from juice concentrate (by adding water back in) and another for not-from-concentrate (NFC) squeezed juice. 

 

We were using the reconstituted from concentrate calculation even though we always use NFC real squeezed juice. Once we determined there was a more relevant method, we shifted our approach. This resulted in a slight adjustment to the juice percentage we list on our label but not to the amount of juice in our recipe.

 

 

 

Reconstituted from Concentrate juice calculation

Not-From-Concentrate (NFC) juice calculation

Berry Belli-no

7%

7%

Blood Orange Tangerine 

8%

7%

Cosnopolitan 

6%

6%

Fuji Apple

12%

12%

Grapeade

6%

6%

Grapefruit 

10%

9%

Half Tea & Half Lemon 

3%

2%

Island Punch

8%

7%

Lemon 

3%

2%

Lemon Limeade 

3%

2%

Lime

4%

2%

Mango Black Tea 

6%

5%

Mango Orange

7%

5%

Nojito 

3%

2%

Pineapple 

8%

7%

Pink Lemonade 

5%

4%

Raspberry Lime 

4%

3%

Strawberry Lemonade 

6%

5%

Tropical Lemonade

7%

7%

 

Please contact our team with any questions at support@drinkspindrift.com

Thank you for your support as always!

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